As you may know, fashion is inevitably intertwined with our lives. It is embraced in different ways by each individual there by having numerous facets. Fashion has changed tremendously over the years resulting into fast fashion which is heavily driven by rapidly growing consumer demands. Fast fashion as mentioned earlier has a really dark side which is hidden from most consumers. Due to the rapidly increasing level of consumerism, fast fashion culture is having adverse effect on our lives such as bringing about clothing landfills as well as shocking human factors like child labour.
Somewhere in one of the beautiful parts of the planet, a Bermudian designer and entrepreneur known as Patrice Morgan is filled with rock solid determination to stop the fast fashion culture as well as manufacturing fashion accessories that are affordable. She holds a Bachelor of Arts Degree in Accessory Design which was earned from London College of Fashion and laboriously worked over the last ten years running a local lifestyle publication magazine.
Her passion for the end of fast fashion culture coupled with passion for luxury leather products gave birth to the launch of her own brand, lovingly named Bermuda Born. The brand name simply relates to the fact that Patrice was born on a beautiful island called Bermuda. The premise of Bermuda Born is to help consumers know that it is good to invest in good fashion products that are not only nostalgic but be able to stand the test of time.
In the quest to bring her vision to reality, her main challenge has been fundraising. She tried to raise money to market Bermuda Born in the major cities across the globe but proved difficult. Sequel to the money problems, Patrice decided to try out an innovative crowd-funding campaign. Crowd-funding is an ingenious way to raise awareness and money for start-ups rather than from high street lenders like banks or private investors. Your involvement with Bermuda Born means you will be able to pre-order Patrice’s first prototype before it has been made available to the general public and retailers. Crowd-funding is a marketing campaign that is usually deadline driven, providing interested buyers the opportunity and time frame to benefit from the one off opportunity.
The crowd-funding campaign is hosted by indiegogo.com and will run for thirty five days. This popular crowd-funding platform has allowed Patrice to reach out and sell Bermuda Born’s intriguing products to both local and international communities. On Indiegogo.com, a potential buyer is able to select from Bermuda Born’s several branded products with prices starting from $5 USD to $1,000 USD. Bermuda Born’s line of products include I-Pen, wallet, signature body oil pack, custom-made silver and Bermuda cedar bangle, elegant private dinner party with Bermuda Born’s designer and three night stay in Bermuda coupled with impeccable welcome and tour.
Why don’t you check out the interesting products by Bermuda Born by simply visiting indiegogo’s website? It is also an avenue to keep up to date with Patrice’s latest work.
Starting up an accessories business to challenge the rapidly growing fast fashion culture hasn’t been an easy ride for Patrice, but this vision can absolutely go global with your help and contribution.
Author’s Bio: Patrice Morgan is the force behind Bermuda Born and will like you to support her label by purchasing products on www.bermudaborn.com