5 Web Design Considerations For Your Fashion Website

Launching a fashion website that provides tips, inside scoops and even merchandise allows you to connect with individuals who are fascinated with the fashion world without being restricted to just a local community. When you want to launch a fashion website, there are a few web design considerations to keep in mind to ensure you are making the most of the site’s layout and purpose.

kaneda99 / Art Photos / CC BY-NC-ND

Color Scheme and Branding

Choosing the right color scheme to match with your fashion company’s logo is a key factor to having success online and in the fashion industry. Consider the audience you want to appeal to along with their estimated ages and gender before you develop a logo that is right for your site. The more memorable, colorful and interesting your logo is, the easier it is to choose the color scheme that is most appropriate for your site’s overall design.

Crisp Clean Layouts

Implementing a crisp and clean web design layout for your site is also important any time you make a website that represents the fashion industry. The more modern and minimal your website looks while also providing high-quality content, the easier it is to keep your visitors interested in what you have to offer. When you use a clean layout for your fashion website if you are selling clothes, your visitors will be more focused on the merchandise you have available rather than being distracted by the site layout itself.


Testing your fashion website frequently is essential to keep visitors on your site and coming back in the future for more. It is important to test your fashion website on various browsers, operating systems and different mobile devices before launching it live. Because fashion is popular on-the-go and within busy cities, ensuring you have a mobile-friendly layout is also highly recommended, regardless of whether you are documenting fashion trends or selling merchandise of your own.

High-Quality Photography

Using high-quality photography is another important web design consideration to remember when you are launching a fashion website. Using photos that are professional in appearance, high-quality and provide true colors of the fashion you are sharing is vital when you want to build a large online following for your site.

Provide Sharing Options

It is also important to provide sharing options on your fashion website if you want to grow your audience and increase the amount of exposure your site receives. Implementing sharing tools for Facebook, Twitter, Pinterest and even Instagram will help you to get your merchandise out to even more people while also sharing the content you produce with ease. Having sharing options for your visitors also helps them to remember your site for future visits.

Incorporating web design tips and tricks for your fashion website is the quickest way to boost your site’s popularity while appealing to your intended target audience and demographic. Understanding how to create a fashion website that works and is attractive to your visitors can greatly increase the amount of success you experience online.


This article was written by Abi who writes for men’s and women’s clothing website www.ark.co.uk who sell popular branded fashion from the likes of Fred Perry, Hearts & Bows, Cloak & Dagger, Superdry, Humor, Glamorous and more.

5 Web Design Considerations For Your Fashion Website

Stefan is a co-founder of LookHunting.com and one of the lead contributors. He brings you hot style tips and awesome outfits on a daily basis. You can find him on Google+ and on our Facebook Page where he posts his latest fashion and beauty finds.